the choice point that
changes everything
Your brain has patterns. PRINT® reveals them.
And once you can see your choice points clearly, you can change everything that comes after.
Discover the science-based method that puts you back in control of your choices—even when you're tired, overwhelmed, or under pressure.
When we choose to go to the gym at 6 a.m., keep running that marathon or stay up late to study, we are making conscious choices that help us live a more fulfilling life. But even though we know that daily good choices add up to healthy habits and strong results, it is human nature, when under stress to surrender to negative thoughts and old habits. How can we not?
Enter the science behind The Choice Point and the practical and tactical tools that we offer that create space between stimulus and response that help us ask when tired, triggered or overwhelmed….
“Am I going to make the healthy decision, or am I going to make a decision that I know will undermine my success?”
We merge mindfulness, motivation and imagery into a user-friendly, results-driven model giving you the ability to control the decisions that define your future. The journey begins with an easy measure that reveals exactly what's happening below the surface of your actions? As a result you will understand what pulls you toward your shadow and what guides you back to your best self.
Meet Charlie. He’s a new CEO managing new levels of stress and pressure. He was at a loss for how to navigate the constant flow of work and decisions and the challenging personalities on his new team.
Then Charlie took the PRINT® assessment and discovered what he needed to stay in best self and avoid shadow. It was so impactful, he had other leaders on this team and eventually the entire mid-level managers take the measure. It has reduced conflict, boosted productivity and created a common language and culture. He’s now recommending it for other companies that he is involved with personally and professionally.
what makes PRINT® different?
Unlike traditional assessments like Myers-Briggs that focus on personality traits, PRINT® is a dynamic survey that adapts to you. No two people take the exact same test—each question depends on your previous answers, going deeper into what unconsciously motivates you. As one client put it: "It is really mind-bogglingly insightful and shows me a way of looking at myself that makes sense but is new." She immediately ordered it for her business partner and family members.
The Choice Point Becomes Crystal Clear
Once you understand your PRINT® patterns, something remarkable happens: you start seeing your choice points before you hit them. You notice the situations that pull you toward your shadow—not because you're broken, but because your environment is working against how your brain naturally operates. You recognize what helps you return to your best self. For some people, it's talking through the problem. For others, it's taking a walk to think. For you? Your PRINT® reveals your specific pathway back. You stop judging yourself for struggles that have nothing to do with willpower. Maybe you're not "bad at follow-through." Maybe your brain needs closure and you keep getting assigned open-ended projects. That's not a character flaw—that's a mismatch you can fix.
what makes the difference?
Understanding your PRINT® doesn't just help you. It transforms how you work with others. Imagine knowing why your colleague seems resistant to your ideas—not because they disagree, but because their brain needs time to process before discussing. Or understanding why your direct report flourishes with weekly check-ins while another needs autonomy between touchpoints. Teams that understand their collective PRINT® patterns build work environments where everyone can access their best self more often. They stop forcing everyone through the same process and start creating flexibility that honors how different brains actually work.
A physician group was struggling with meeting fatigue. After learning their team's PRINT® patterns, they discovered half the group needed to talk to think while the other half needed to think to talk. They split their agendas: first, quiet individual brainstorming time, then group discussion. Suddenly, the introverts had insights to share and the extroverts had already processed enough to listen deeply. Same people, same room, completely different dynamic.
Your Mindfulness Practice, Amplified
If you're working with Choice Point principles, PRINT® gives you the map you've been missing. You'll know: What your personal triggers are before they knock you off balance Which mindfulness approaches work best for your brain (yes, they're different) How to design your day so you naturally spend more time in best-self mode Why certain changes feel impossible—and how to make them sustainable instead This isn't about adding more to your plate. It's about understanding yourself well enough to make choices that actually stick.
Ready to See Your Patterns?
The PRINT® assessment takes approximately 20 minutes. What you'll gain is a clearer understanding of yourself that lasts a lifetime. Immediately after completing the survey, you'll receive a comprehensive report outlining your unique profile, including a trigger report and detailed strategies for maintaining your Best Self traits and minimizing your Shadow traits. You will also receive an individual coaching session. Choose your path:
• Individual assessment with 50-minute coaching session
• Team assessment with two-hour group exercise for team building