A mirrored image of a female athlete focusing on a tennis ball as she swings the racquet backwards in preparation to perform a forehand stroke. There is a  light blue filter over the image with the words "Own Your Choice Points"

OWN YOUR CHOICE POINT

The choice point™ program: The Science-backed method that Ceo’s, athletes and teams use to 5X their Performance.

Imagine standing at a crossroads. One path leads to the same results you've always gotten. The other leads to breakthrough performance.

These moments? They are your Choice Points - and they determine everything!

The problem? Most people miss them. They react instead of choose. They fall back on what's comfortable instead of what works.

Every day, leaders and athletes face these crucial moments:
- When pressure mounts and focus scatters
- When team energy drops and goals seem distant
- When old habits pull against new possibilities


That's why CEOs watch their teams burn out. Why athletes plateau despite their talent. Why smart strategies fail in real-world pressure.

The Choice Point™ Program changes this pattern. We train the senses enhancing people’s multi-sensory ability, and guiding them in the powerful use of imagery to prepare for, and mentally rehearse for challenges and barriers. Our program goes beyond simple visualisation and is scientifically proven to be more effective at helping people achieve their goals than other traditional approaches.

Our simple, science-backed approach helps you:
- Recognize your Choice Points before they pass
- Make decisions that align with your highest goals
- Build teams that thrive under pressure

Where are you now, and where could you be if you started managing your Choice Points?

Take The Choice PointMeasure and find out (2mins).

Featured In:

The front cover of our book titled The Choice Point. On the cover is the image of a person leaping across a gap between two rocks

The Choice Point

Foreword by Martina Navratilova

The founders of Imagery Coaching, Dr. Rhodes and Grover, wrote an acclaimed new book entitled 'The Choice Point.' Declared a must-read by The Financial Times and nominated for Malcolm Gladwell's Next Big Idea Club. The authors bring to life groundbreaking science to help you take charge of your habits and decisions. If you want to successfully prepare for the future like a professional athlete, using not just visualization but all seven senses, run out and get this book!

A blue tinted image of a man leaping across a gap between two rocks

As seen in

Side-by-side white logos of The Wall Street Journal, Financial Times, and Harvard Business Review - where our book has been mentioned.

READ THE RESEARCH

A blue tinted image of the tennis player Martina Navratilova holding a trophy overhead and poking her tongue out

“Jo and Jonathan offer tools like developing cues to reset your thinking to help you overcome adversity and commit to finishing the goals that matter to you.”

— Martina Navratilova
Tennis Legend, Author, Human Rights Activist

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