Why trying harder to motivate people doesn’t work

We’ve all been there—frustrated when a colleague, patient, or team member doesn’t follow through despite our best efforts to motivate them. So we double down: more reasons, stronger arguments, firmer consequences.

But what if that approach is actually making things worse?

In our latest project with a healthcare diagnostic center, we tested a different approach. Instead of trying harder to convince patients not to cancel, we trained staff to do something radically simple: listen differently.

Read the full article to see the results.