the choice point

that changes everything

You have hidden drivers that both propel you forward and hold you back and they can be revealed using a confidential 15-minute online measure known as PRINT®.


This is your first stop on the Choice Point journey, and it can change everything that comes after.

Meet Charlie — a new CEO facing intense pressure, nonstop decisions, and a challenging team dynamic.
Taking the PRINT® assessment changed everything. It revealed what he needed to stay in his best self and avoid shadow. The impact was so strong that he rolled it out to his leadership team and mid-level managers.

The results? Less conflict, higher productivity, and a shared language that transformed the culture. Now, Charlie recommends PRINT® to every organisation he’s part of and plans to have all staff take it.

the human problem we all share

We All Know Good Choices Build Better Lives—So Why Are They So Hard?

When we choose to go to the gym at 6 a.m., push through a marathon, or stay up late to study, we're making deliberate choices that shape our future.


But under stress?
We slip.
We fall into old habits.
We react instead of respond.

It's human nature.
And it can be changed.

PRINT® gives you the tools to create space between stimulus and response so you can ask,
“Am I making the choice that supports my success—or one that undermines it?”

what makes this measure so unique?

Traditional tests describe you. PRINT® explains you.

Dynamic, Not Static

Unlike Myers-Briggs or other personality assessments, PRINT® adapts to your answers.
No two people ever take the same test.

Uncovers Unconscious Motivators

PRINT® goes deeper, revealing what actually drives your actions—not just how you behave.

Clear, Practical Insights

As one user said:
“It’s mind-bogglingly insightful and gives me a new, accurate way of seeing myself.”
She immediately bought assessments for her partner and her team.

1. Spot Your Shadow Triggers

Not because you're broken—but because your environment clashes with how your brain naturally works.

the choice point, revealed

See Your Patterns Before They Pull You Off Track

2. Know Exactly What Brings You Back

For some, it’s talking aloud.
For others, quiet reflection.
Your PRINT® shows your specific return-to-Best-Self pathway.

3. Stop Blaming Yourself for the Wrong Things

Maybe you’re not inconsistent—your brain needs closure, not open-ended tasks. PRINT® reveals mismatches, not personal flaws.

Better Teams Start With Better Understanding

Transform How You Work With Others

With PRINT®, teams stop guessing and start understanding.
You’ll know why someone seems resistant, why another teammate needs time before responding, or why one person thrives with autonomy while another needs check-ins.

Case Study Highlight:

A Fortune 100 company was struggling with meeting fatigue and communication breakdowns.
PRINT® revealed that half the group needed time to think alone before talking—while the other half needed to talk to think.
So they restructured meetings:

  1. Quiet individual thinking time.

  2. Collaborative discussion.

The result?
Same people. Same room.
Completely different dynamic.

Ready to See Your hidden drivers?

The PRINT® assessment takes approximately 15-minutes.

What you gain lasts a lifetime.

Offer includes:

  • A comprehensive report outlining your unique unconscious motivators.

  • Potential Best-Self and Shadow behaviors

  • Strategies for staying in Best-Self

  • Shadow management tools

  • Role alignment requirements

  • One hour debrief with a coach to foster understanding and personal growth

  • Career report available upon request

TAKE THE ASSESSMENT

If you want to discuss ordering multiple assessments for your team - please contact us here.